In an effort to appeal to every market niche, Mango will sell clothing for every day, office and business wear, and fashionable evening wear, with items including shirts, suits, tops and dresses.
Myntra is India’s largest e-commerce store with over 60,000 styles and more than 500 brands available online, according to its website. Mango will add to Myntra’s already vast array of product more than 800 styles for women, ranging from deeply discounted prices to high-end tags for limited edition collections.
Later this year, H.E. by Mango, the retailer’s men’s line and Mango Kids products will also be available on the Myntra site.
With its expanded offerings, Mango hopes to reap a larger share of revenue from Indian consumers–who make up one of the world’s fastest growing retail markets–and also from Myntra’s international reach.
Mango’s selling proposition and the message of its brand, a quality product designed to reflect the latest fashion trends at affordable prices, has made it Spain’s second largest exporter of women’s fashion.
Commenting on Mango’s increased presence on Myntra, Jaime Mur, Mango country manager for India, Sri Lanka, Japan and South Korea, said, “We believe this long term partnership will bring both MANGO and Myntra to a new level in the always exciting India fashion market.” She added, “Our strong ties will be beneficial not only for fashion conscious women in India, but also for men and kids…”
Myntra co-founder Ashutosh Lawania, said, “As India’s leading e-commerce platform, it made perfect sense to add MANGO to our existing international brand portfolio which represent style, quality and high fashion. She added, “We are thrilled to partner with this global high street fashion brand which already has a loyal following in India.”
In addition to its online retailing, Mango operates 2,700 stores in 107 countries.