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Spider-Man Fuels Apparel Sales as the Top Superhero License of 2021

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Spider-Man’s money-printing powers extended well beyond the box office last year. The web-slinging property also won the title of 2021’s best-performing superhero license in the U.S., The NPD Group announced Monday. Total consumer spending on Spider-Man licensed products increased 40 percent over 2020 across the industries NPD tracks, it said. Spider-Man apparel sales jumped 139…

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