Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Shoppers Flipping the David Vs. Goliath Narrative This Holiday

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

The David vs. Goliath narrative in retail frames small mom-and-pop retailers as the helpless little guys being steamrolled by Goliath in the form of Amazon and its seemingly bottomless resources. And while there’s certainly some truth to that understanding of Amazon’s outsize influence in the industry, this holiday consumers don’t see their options as an…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands