Men’s style bible Esquire is now delivering fashion straight to your door.
The monthly Hearst men’s wear magazine is working with SprezzaBox, a subscription box for guys, to send customers quarterly shipments of the latest must-have fashion finds and grooming goodies curated by Esquire’s sartorial sages.
The new Esquire Box offering is available to new subscribers and will still be designed by SprezzaBox’s subscription team but feature “the best and most in-demand men’s fashion accessories” chosen by the magazine’s insiders. SprezzaBox and Esquire said the deal was brokered by global management company IMG in order to give each side access and relevance to the other’s consumer base.
“In collaboration with the editors of Esquire, we’re pleased that our partners at Sprezza have curated an array of fashion accessories that embody the very essence of style which our readers know and expect,” Steve Ross, global head of brand development and chief licensing officer for Hearst Magazines, said.
Although no specifics were given as to how the Esquire Box would differ materially from other SprezzaBox options, the subscription service most commonly ships curated selections of five or six items, including pocket squares, socks, ties and assorted grooming products for men, with the average box containing $100 worth of product at retail value.
SprezzaBox claims it has shipped more than 2 million packages to 250,000 customers since its founding in 2014.
“We are excited to get these into the hands of our 30,000 members,” Philip Sblendorio, CEO of SprezzaBox, added. “What makes this partnership even better is that we will be offering this box to all new subscribers, including the millions of Esquire fans.”
Hearst says its publications reach 155 million readers every month, including two thirds of millennials and more than 80 percent of Gen Z—a valuable alliance for SprezzaBox in a subscription box environment in which more than half of all online shoppers maintain at least one membership—although apparel subscriptions have yet to be fully embraced by the mainstream.
In any case, SprezzaBox suggested this may just be the beginning of a spate of new developments for the subscription box service.
“We also have a few other surprises that we will announce soon,” Sblendorio hinted.
The Esquire Box will be offered to customers new to the service for immediate shipment, starting this month at a price of $28 when they sign up for a monthly membership.