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How These “Self-Proclaimed Knitters” Get Thousands to Line the Block for Socks

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Only more than a decade deep into the 21st century could a sock brand inspire enough passion to get people lined up around the block for a chance to enter its store. Well, truth be told, Rihanna might have had a little something to do with the throngs that flocked to the SoHo flagship store for…

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