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How These “Self-Proclaimed Knitters” Get Thousands to Line the Block for Socks

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Only more than a decade deep into the 21st century could a sock brand inspire enough passion to get people lined up around the block for a chance to enter its store. Well, truth be told, Rihanna might have had a little something to do with the throngs that flocked to the SoHo flagship store for…

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