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Stella McCartney Applies Lessons from Asia to European Store Strategy

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Navigating the COVID-19 crisis and finding a way to bounce back from it are no easy tasks, but every business has to implement a plan, even if it’s on the fly, to transition into a new normal successfully. Sustainable luxury fashion brand Stella McCartney realized quickly that adapting in this environment, whether through store reopenings…

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