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Stitch Fix Adds Curated Intimate Apparel to its Shopping Service

E-commerce personal shopping service Stitch Fix recently introduced Extras, its intimate apparel selection that female clients can now add to their Stylists’ picks.

Stitch Fix is now offering a wide assortment of bras, camisoles, panties, shapewear, socks and tights from a selection of well-known intimate brands, including Wacoal; Free People; Hanky Panky; and the company’s own exclusive line, Everyday by Stitch Fix.

Customers select the Extras they’d like to receive, and Stitch Fix includes them along with the five items their personal stylists select for their goodie box, which the company calls a Fix. And the process is a simple one with just three easy steps: Clients schedule a Fix delivery when they like, select as many Extras as they want to add on to their clothing options, and keep and pay for what they like once they receive their picks, and send back the rest.

Extras are available for female clients in sizes XS to 3X, including plus sizes and maternity-friendly items.

Stitch Fix said they’re not currently offering Extras for men, though it will include accessories in men’s Fixes upon request.

This is the first major move the seven-year-old San Francisco-based apparel company has made since it went public last November. At the time it went public, Stitch Fix raised $120 million and was valued at $1.46 billion. Last year, with more than 2 million subscribers receiving Fixes, the company reported annual revenue of $977 million. And last week, Stitch Fix was named one of Fast Company’s The World’s 50 Most Innovative Companies 2018.