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Lounge Versus Active: Search Data Shows What Consumers Want to Wear

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

As the pandemic’s influence wanes, consumer appetites are beginning to shift toward pre-Covid product preferences. StyleSage says new data indicates that the era of loungewear may be coming to a close. Meanwhile, activewear and athleisure styles have remained steady drivers for apparel over the course of the past year—and their market prominence may even be…

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