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Why Suitsupply’s CEO Says the ‘Game Has Changed’

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Suitsupply is one of many formal men’s wear retailers that dealt with demand disruptions throughout the Covid-19 pandemic as shoppers largely worked from home and attended fewer social gatherings. But the company’s key value proposition has always remained the same—creating a personal touch for customers. At the National Retail Federation (NRF) Big Show last week,…

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