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Taobao Blends Digital Features into First Brick-and-Mortar Store

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Taobao, the ultra-popular online mall owned by Chinese conglomerate Alibaba, has opened its first brick-and-mortar retail store. “Taostyle” opened in the Hangzhou Kerry Center mall with an initial offering of about 350 products from 20 independent, local fashion labels, Taobao’s parent company Alibaba reported. Popular Taobao brands like Lamps, Roaringwild, Ayuko and THESSNCE are among…

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