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Target Deal Days Goes Head-to-Head with Amazon Prime Day

Target is bringing back its Deal Days promotion for online shoppers—and it falls in line with another familiar shopping extravaganza.

The fourth-annual event is returning July 11-13, competing directly with Amazon’s Prime Day. Last year, Target held Deal Days from June 20-22, extending on Prime Day’s June 21-22 dates.

Throughout the three-day event, the Minneapolis-based mass merchant will offer discounts from exclusive owned brands such as women’s apparel and accessories assortment A New Day, home décor and furnishings label Threshold, food and beverage brand Good & Gather, electronics line Heyday. Additionally, Target will offer deals on Apple and Disney products.

Target is touting sales of up to 50 percent off select apparel and accessories for the family, as much as 30 percent off home items and 25 percent off beauty products. Additionally, the retailer offers varying deals on select top tech and headphones, Apple products, toys, kitchen appliances and floor care products.

“We know guests look forward to Target Deal Days every year. With this year’s event being our biggest ever, guests can shop more incredible deals and items, with three full days to save on must-have products that will bring them joy all summer and beyond,” said Christina Hennington, Target executive vice president and chief growth officer. “From offering the most sought-after brands in retail and unparalleled savings to multiple, convenient fulfillment options within our nearly 2,000 stores, guests can shop Target with ease and confidence, knowing they are getting an incredible value.”

Deal Days comes as Target aims to right-size its inventory assortment in the second quarter, which will include tactics such as markdowns, order cancellations and taking a more conservative approach to buying home goods.

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In its Deal Days promotion, Target advertised its same-day fulfillment options, including the contactless buy online, pick up in-store (BOPIS) order pickup option and the drive up curbside pickup service. Neither option requires a designated pickup time or membership.

Customers also can receive same-day delivery through Shipt and get items delivered to their doorstep by Target’s “personal shoppers” in “a few hours.”

Target said it has dedicated more investments to enhance its same-day services, including additional backroom hold space and pickup areas in stores, plus more pickup parking spots and continued training for store employees.

Customers buying Target gift cards during the three-day stretch will get a 5 percent discount.

Although Deal Days starts on July 11, Target already has opened its first slate of deals. The company says new deals will continue to be added daily for all Target shoppers, while those with a Target RedCard can use it to get 5 percent off all purchases during the event.

Like Prime Day, Target is advertising its “buy now, pay later” (BNPL) options, including Sezzle and Affirm, so consumers can take part in the retailer’s discounts while paying in installments.

Walmart+ Weekend drives major traffic boost

Ahead of Deal Days and Prime Day, Walmart hosted a savings event from June 2-5 exclusively for members of its Walmart+ subscription service, called Walmart+ Weekend.

The event’s first day, June 2, drove the most traffic to so far this year at 93,627 desktop visits calculated by SimilarWeb, a 192.5 percent traffic spike over the year prior. It also was by far the event’s strongest day of traffic, with visitors dipping to 72,933 on June 3. Over the next two days, visitors jumped again to 76,580 before leveling out at 76,205.

But traffic through the event consistently outperformed 2021 levels aside from Walmart+ Weekend’s first day. Even as the lowest traffic day, June 3, saw visitors skyrocket 148.9 percent. Traffic improved 157.5 percent on June 4, a Saturday, and 145.5 percent the following day.

Top apparel sales during the event included 50 percent off on a Champion women’s lightweight tee for $15, 53 percent off for Burnside men’s board shorts for $19.95, 26 percent off for a $146.52 Michael Kors tote bag and 50 percent off for a $22 Levi’s boys two-piece outfit.

“Our Walmart+ members loved early access to our Black Friday events, so we were inspired to create an entire weekend dedicated to the best deals,” said Chris Cracchiolo, senior vice president and general manager at Walmart in a statement. “Giving members more of what they want with exclusive, unprecedented Black Friday-like savings allows us to celebrate our members in a fun, new way.”

On top of the deals, customers who signed up in a Walmart store during Walmart+ Weekend and become a paid Walmart+ member received a $20 promo code off their next online purchase.

Walmart has not revealed whether it will be reintroducing its “Deals for Days” event that traditionally competes with both Target’s similarly named promotion and Prime Day.