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Target Steps in it With Hunter Brand Launch Issues

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Exclusive, limited editions collaborations are meant to drive excitement—and traffic—to retailers. And the Target x Hunter mash-up has done just that. Unfortunately, apparent supply chain issues have left some fans empty-handed. For anyone hoping to score a pair of the brand’s signature tall rain boots, what they found when they clicked onto the site or…

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