Target on Monday announced that it will offer “10 Days of Deals” during the upcoming holiday shopping season.
The Minneapolis-based retailer said the sales promotion is designed to offer consumers “a wide variety of compelling deals before, during and after Black Friday,” as Tina Tyler, chief stores officer, put it.
From Nov. 22 to Dec. 1, Target will present huge discounts on a range of merchandise, including electronics, toys and more. The retailer will also offer access to a Black Friday presale on Wednesday, Nov. 25, and doors will open for Black Friday shopping at 6 p.m. the following day through Friday, Nov. 27 at 11 p.m. or midnight, depending on the location.
Shoppers can already nab a sneak peek at the upcoming Black Friday deals online at Target.com/weeklyad, like a 43-inch Element LED TV for $169.99. Plus, those who spend $75 or more will receive a 20 percent discount to use toward a future purchase on any date between Dec. 4 and 13.
Stores that choose to open on Thanksgiving Day have received backlash for encouraging mass consumption on a traditionally family-oriented holiday. Tyler said that many families now consider “Black Friday in-store shopping” a tradition itself, but Target will offer online shopping options for those who prefer to stay at home. Starting Thanksgiving morning, people will find all of the same Black Friday sales on Target.com.