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Tata Is Building an Indian Zara Where Everything Is Cheaper

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

For nearly a decade, Tata Group has been Inditex SA’s partner running Zara stores in India. Now, the country’s largest conglomerate is building its own apparel empire as trend-focused as Zara—but at half the price. Its retail arm, Trent Ltd., has fine tuned its local supply chain to deliver “extreme fast fashion” which can get…

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