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Teen Apparel Chains Look to Resurrect Themselves as Digital-Driven Brands

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As the U.S. traditional retail sector continues to be challenging, specialty chains American Eagle Outfitters, Abercrombie & Fitch and Urban Outfitters are looking for expansion by enhancing digital channels, while also pushing growth in Europe and Asia. That’s not to say these merchants that cater to the teen crowd are giving up on brick-and-mortar stores….

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