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Teen Retailers Turn Over New Leaves in Targeting Youth Consumers

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When it comes to reaching out to their customers, youth-oriented retail chains are particularly challenged in today’s omnichannel, consumer-dominated world. But the likes of Abercrombie & Fitch, Urban Outfitters and American Eagle Outfitters and their many monikers are making extra efforts to connect, and it’s working. At Urban Outfitters, chief financial officer Frank Conforti said…

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