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Teens “Champion” ‘90s Streetwear Revival as Nike Fades, Supreme and Vans Grab Wallet Share

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Gen Z teens are just saying “no” to Nike in favor of hot surging streetwear brands like Champion, Vans and Supreme, and throwback ‘90s labels like Tommy Hilfiger, according to Piper Jaffray’s 35th semi-annual Taking Stock With Teens survey. No wonder Nike is making splashy investments in digital platforms that it hopes will offer an edge…

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