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Teens “Champion” ‘90s Streetwear Revival as Nike Fades, Supreme and Vans Grab Wallet Share

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Gen Z teens are just saying “no” to Nike in favor of hot surging streetwear brands like Champion, Vans and Supreme, and throwback ‘90s labels like Tommy Hilfiger, according to Piper Jaffray’s 35th semi-annual Taking Stock With Teens survey. No wonder Nike is making splashy investments in digital platforms that it hopes will offer an edge…

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