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‘The Brand is a Personification’: Why Storytelling Matters in Building Trust

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Trust is critical in the shopping process, but building a brand that resonates with consumers so much that they want to keep coming back is hard. While the argument about whether today’s consumers are more or less loyal to brands rages on as shopping habits continue to shift, one panel of experts during the Texworld…

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