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‘The Brand is a Personification’: Why Storytelling Matters in Building Trust

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Trust is critical in the shopping process, but building a brand that resonates with consumers so much that they want to keep coming back is hard. While the argument about whether today’s consumers are more or less loyal to brands rages on as shopping habits continue to shift, one panel of experts during the Texworld…

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