Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

‘The Brand is a Personification’: Why Storytelling Matters in Building Trust

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Trust is critical in the shopping process, but building a brand that resonates with consumers so much that they want to keep coming back is hard. While the argument about whether today’s consumers are more or less loyal to brands rages on as shopping habits continue to shift, one panel of experts during the Texworld…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands