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‘The Brand is a Personification’: Why Storytelling Matters in Building Trust

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Trust is critical in the shopping process, but building a brand that resonates with consumers so much that they want to keep coming back is hard. While the argument about whether today’s consumers are more or less loyal to brands rages on as shopping habits continue to shift, one panel of experts during the Texworld…

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