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Strong Thanksgiving Shopping Spills Over into Black Friday Set to Bring in $7.4B Online

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Thanksgiving got the holiday retail season off to a healthy start as more shoppers trawled e-commerce sites from their couches after dinner and some–namely, Gen Z and millennials–headed out to the malls for social hour. According to data from Adobe Analytics, more shoppers are buying on their smartphones. Consumers this year spent $4.2 billion on…

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