Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Strong Thanksgiving Shopping Spills Over into Black Friday Set to Bring in $7.4B Online

Thanksgiving got the holiday retail season off to a healthy start as more shoppers trawled e-commerce sites from their couches after dinner and some–namely, Gen Z and millennials–headed out to the malls for social hour. According to data from Adobe Analytics, more shoppers are buying on their smartphones. Consumers this year spent $4.2 billion on…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!