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Adobe: Shoppers Gobbled Up $470 Million in Thanksgiving Morning Deals, and Phones Are Driving Spend

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

Hot holiday deals are proving to be more tempting than the turkey and pumpkin pie gracing tables across America. Shoppers had already spent $470 million as of 10 a.m. on Thanksgiving Day, according to Adobe Analytics data pulled from more than 1 trillion retail website visits and more than 55 million SKUs. In a pre-Thanksgiving…

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