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ThirdLove Continues to Expand Size Options

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Adding 24 new sizes in one style last year wasn’t enough for digitally native intimates brand ThirdLove, which just expanded its size range in five style options. The brand on Wednesday began offering 78 bra sizes with bands ranging from 30 inches to 48 inches, and cups beginning with AA through I.  The five styles…

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