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Westfield’s Big New Attraction? Gen Z’s Cultural Heartbeat

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Social media platform TikTok’s meteoric rise has given way to a slew of viral videos and fashion trends. Now, the digital platform is bringing its influence to the physical realm. On July 22, the Westfield Mall in London will debut the TikTok For You House, a joint effort between the retail property owner and social…

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