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How Tmall Plans to Be the First Stop for New Products in China

Join us March 24 at 11 am EST for the Trust Through Traceability webinar to learn the benefits and limitations of certifications and standards and how the latest innovations aim to verify product provenance and protect brands in today’s callout culture.

Tmall, the Alibaba-owned e-commerce marketplace, has a new destination where shoppers can discover the latest products released by major global brands. The product discovery vehicle lives inside the mobile Taobao app, which close to 700 million people use every month and open on average 7.8 times each day. “Our goal is for Tmall to become…

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