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How Tmall Plans to Be the First Stop for New Products in China

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Tmall, the Alibaba-owned e-commerce marketplace, has a new destination where shoppers can discover the latest products released by major global brands. The product discovery vehicle lives inside the mobile Taobao app, which close to 700 million people use every month and open on average 7.8 times each day. “Our goal is for Tmall to become…

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