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What Tommy Hilfiger Is Trying to Get Right This Holiday

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

This holiday, the stakes have never been higher. Like many retailers anticipating a record shipping season, Tommy Hilfiger spread out its Black Friday strategy starting in “mid-October all the way through to the end of December,” according to Shawuan Johnson, the brand’s executive vice president of merchandising, company stores. “We messaged it that way, but…

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