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What Tommy Hilfiger Is Trying to Get Right This Holiday

With pent-up demand, speed to market has never been more important. But port congestion, tariff impacts, the Uyghur crackdown and Covid uncertainty is making it difficult to restock the racks. Join Sourcing Journal on July 8 at 2 pm ET to learn how to sidestep the worst of the logistics roadblocks.

This holiday, the stakes have never been higher. Like many retailers anticipating a record shipping season, Tommy Hilfiger spread out its Black Friday strategy starting in “mid-October all the way through to the end of December,” according to Shawuan Johnson, the brand’s executive vice president of merchandising, company stores. “We messaged it that way, but…

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