Pottery Barn Kids and Pottery Barn Teen, portfolio brands of home retailer Williams-Sonoma Inc., have introduced a collaboration with Hope for Flowers, a sustainable clothing brand created by fashion designer Tracy Reese.
The collaborative home goods line consists of colorful and sophisticated bedroom collections that are responsibly sourced and feature vibrant floral prints inspired by Reese’s fashion designs. When designing the line for Pottery Barn Kids and Pottery Barn Teen, it was important to Reese to incorporate a mix of textures and colorful floral patterns into the designs to create upbeat and cheerful pieces that would inspire kids and teens.
“I believe that home and fashion are intrinsically intertwined, and with the Hope for Flowers by Tracy Reese x Pottery Barn Kids and Pottery Barn Teen collections, I’m excited to help transform the home into a vibrant sanctuary that is as optimistic and inspiring as a favorite dress,” Reese said. “True to my line, these collections not only play with color and texture, but also have an emphasis on sustainability, which is an essential value of both the brands and mine.”
The vibrant colors and beautiful floral prints in the Hope for Flowers by Tracy Reese x Pottery Barn Kids Patchwork Quilt and the Hope for Flowers by Tracy Reese x Pottery Barn Kids Bouquet of Flowers Sheet Set create a joyful and playful environment while remaining elevated. The Hope for Flowers by Tracy Reese x Pottery Barn Teen Magical Garden Rug adds an element of surprise and sophistication to any room with its special cut and the oversized floral design carved into the rug.
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“Tracy sees the beauty in the world and her Hope for Flowers by Tracy Reese fashion label embodies that sense of optimism and hope,” Allison Spampanato, Sr., vice president of product development for Pottery Barn Kids and Pottery Barn Teen, said. “It was such a thrill to work with her and bring that inspiration, sophistication and joy into every piece of these collections, and design creative spaces for kids and teens.”
The collaboration reflects each brand’s commitment to incorporate social and environmentally responsible practices into their businesses. Several pieces in the collections use responsibly sourced cottons and were made in Fair Trade Certified factories.
Pottery Barn Kids offers children’s home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish and innovative spaces. Products are rigorously tested to meet the highest child safety standards and are crafted from the best materials to last beyond the childhood years.
Pottery Barn Teen offers sustainable home furnishings dedicated to creating spaces that reflect who teens are and how they live. Available online and in stores globally, Pottery Barn Teen is designed with a focus on eco-friendly and sustainable materials that have a low impact on the environment.