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Tracy Reese’s Sustainable Brand Teams With Pottery Barn Kids and Teen

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Pottery Barn Kids and Pottery Barn Teen, portfolio brands of home retailer Williams-Sonoma Inc., have introduced a collaboration with Hope for Flowers, a sustainable clothing brand created by fashion designer Tracy Reese. The collaborative home goods line consists of colorful and sophisticated bedroom collections that are responsibly sourced and feature vibrant floral prints inspired by…

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