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How Tween Lingerie and Teen Brands are Finding Growth in Intimates

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Boring training bras and basic underwear for young girls? That is so passé these days when lingerie has been having a retail moment for years. These days, young adults have more fashionable options–colors, fits, or cuts–that they can drool over, as well as retail shopping environments such as American Eagle’s Aerie, where friends can hang…

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