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Twitter in Talks With Shopify to Bring Buy Buttons to 100,000 Retailers

Social commerce is trending and Twitter isn’t letting Pinterest take all the click-to-purchase thunder.

The San Francisco-based social network is working to roll out its “buy” buttons to as many as 100,000 U.S. retailers using Shopify’s e-commerce platform, multiple sources have told Re/code.

Twitter first introduced shoppable tweets last fall and began testing product pages and curated collections with select retailers and celebrity influencers in June, but all the buzz has been around Pinterest’s buyable pins and Instagram’s “Shop Now” ads.

If Twitter inks a deal with Shopify, small and medium-sized businesses would be able to sell their goods directly from their tweets using the cloud-based commerce platform’s software, the report said.

Reps for both companies declined to comment.

While social networks rush to offer brands a means to monetize their massive followings, Forrester analyst Sucharita Mulpuru recently pointed out that buy buttons have been more hype than substance so far and that it remains to be seen whether consumers actually want to shop where they share.