Retailers in the U.K. are preparing for a surge in Click & Collect, or buy online, pick up in store, orders from booming online sales over the holiday period. According to research commissioned by Barclays’ Retail and Wholesale banking sector team, retailers are expecting to see a growth of 49 percent in Click & Collect orders over Christmas in addition to the growth last year, which included 5.7 million consumers using Click & Collect during the week of Christmas last year.
The anticipated surge includes an increased confidence about Christmas trading. Research revealed that 70 percent of retailers say they are feeling more confident than last year, while 52 percent were feeling optimistic about the next trading period.
Barclays’ Last Mile survey found that the rise in demand for Click & Collect is being met head on by retailers, with 43 percent investing in this delivery option. Most retailers, a near 84 percent, believe Click & Collect has becoming a permanent fixture within the delivery market and 71 percent see it as critical to the success of their business. The survey also found that 38 percent of retailers expect usage to spike over the next four years, more than any other available delivery option.
The e-commerce and delivery markets are expected to continue to change with Click & Collect becoming even more critical to retailers and consumers by 2018. Barclays predicts deliveries direct to a consumer’s address to decrease from 72 percent to 64 percent of total physical deliveries over the next four years, while Click & Collect capacities are expected to rise from a near 35 percent to 26 percent.
While the U.K. is the most active nation with Click & Collect services, France’s Click & Drive supermarket collection points are an essential part of its delivery networks.
Richard Lowe, Head of Retail & Wholesale at Barclays, said, “According to a recent report one in ten consumers fell victim to late deliveries last Christmas* and it’s clear to see how Click & Collect offers a practical, alternative solution. Amazon has also recently partnered with Royal Mail, allowing shoppers to collect their parcels from their local Post Office, and I believe we will increasingly see this kind of tie-up.” He added, “These developments can only be good news for consumers, offering them increasing levels of choice and the confidence that their gifts will make it under the Christmas tree in time.”