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UK’s Next Reopens E-Commerce—But There’s a Catch

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

UK fashion chain Next closed e-commerce, then re-opened it, then closed it again. After partially reopening its online store for 90 minutes early Tuesday morning, the British apparel and home goods retailer shuttered its website upon reaching its self-imposed limit on the number of customer orders it would fulfill. Although nearly 40 percent of shoppers…

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