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From Nike to Under Armour, What it Means to Be a Brand Today

Don’t use “business” or “company” or “organization” when talking about who we are at Under Armour, CEO Kevin Plank tells his 14,000 employees. We are a brand, he shared at Advertising Week on Oct. 4, and a brand is different and special. “Brands are these tribes that people are able to vote for,” Plank said….

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