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Under Armour Says Demand Planning Tech Saved Virus-Hit Supply Plans

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Just days after the coronavirus pandemic struck the world of retail⁠—and the world at large⁠—Under Armour converted its innovation lab into a facility that has produced nearly 5 million facemasks and 200,000 gowns for Johns Hopkins Medicine, University of Maryland Medical System and other healthcare organizations. Since then, the Baltimore-based sports apparel and footwear brand…

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