Uniqlo’s bread-and-butter products are affordable basics in every hue, but its designer collaborations have recently ramped up to include collections from Christophe Lemaire, Ines de la Fressange and Carine Roitfeld, to name just three. Now, the Japanese retailer is hoping to get a grip on the golfwear market.
Adam Scott, Australian pro golfer and Uniqlo brand ambassador, will wear several items of apparel that he co-developed during the upcoming 2016 Masters Tournament (Apr. 4-10) in Augusta, Georgia. The collection includes Dry Stretch pants, the Dry Ex polo shirt and Jogger pants, all of which retail for less than $50.
In keeping with Uniqlo’s LifeWear philosophy, the Dry Stretch pants incorporate a breathable stretch fabric at the waist, created with insight from Scott based on his practice and gameplay, to deliver comfort in intense heat.
“I’m very pleased with the fabrics, style and fit of the clothing, ensuring I’m completely comfortable and able to perform at my best both on and off the course,” Scott said in a statement released Thursday. “I’ve had a great start to the season, winning back-to-back events on the PGA Tour for the first time in my career. The goal now is to maintain this momentum leading into Augusta.”
Golf fans have already responded. All of the items, available now at Uniqlo stores and online, are temporarily out of stock on the U.S. e-commerce website, though a note from the company has said more products are coming soon.
A division of Fast Retailing, Uniqlo operates more than 1,600 stores worldwide.