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Why Urban Outfitters Thinks Nuuly is Millennials’ Fashion Rental Dream Come True

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Urban Outfitters Inc.’s foray into the apparel rental bandwagon is officially open for business. Nuuly, a cool, casual and decidedly millennial answer to Rent the Runway’s unlimited subscription service, launched Tuesday with more than 1,000 items from more than 100 different women’s brands. The program’s rentals include offerings from the group’s own brands—Anthropologie, BHLDN, Terrain…

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