Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Why Urban Outfitters Thinks Nuuly is Millennials’ Fashion Rental Dream Come True

Missed Sourcing Journal’s Virtual Sourcing Summit? It's not too late to view all keynotes and panels from the two days. Watch on demand now.

Urban Outfitters Inc.’s foray into the apparel rental bandwagon is officially open for business. Nuuly, a cool, casual and decidedly millennial answer to Rent the Runway’s unlimited subscription service, launched Tuesday with more than 1,000 items from more than 100 different women’s brands. The program’s rentals include offerings from the group’s own brands—Anthropologie, BHLDN, Terrain…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!