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Polo Anyone? US Polo Association Rallies Ahead With Retail Expansion

The U.S. Polo Association has surpassed a major milestone by opening its 1,000th monobrand store as the $1.6 billion sport-inspired lifestyle brand continues an aggressive international expansion.

USPA Global Licensing Inc., the official licensing arm and national broadcaster of the United States Polo Association (USPA), said the brand is now sold in 166 countries and has delivered strong double-digit sales growth this year.

The retail growth occurring across all regions of the world includes recent openings in high-profile areas such as Boston’s Faneuil Hall, the Mall of the Emirates in Dubai, Tocuman International Airport in Panama City, Xianyang Kaihuang Plaza in China and at 1000 Foot Road in Bangalore, India. USPA said it will have added about 100 stores in 2018 by year’s end to reach 1,050 units, with a target of exceeding 1,300 stores globally in the next few years.

Key countries and regions such as China, India and Turkey, along with Eastern Europe and the Middle East, are targeted for expansion, while more mature markets such as North America, Western Europe and Latin America will continue to add doors as well. The company said about 90 percent of USPA’s global retail network is in-line doors.

“While many brands have been closing stores or even going out of business, U.S. Polo Association has been on an aggressive expansion effort, as we believe the greatest consumer experience still lies within the retail store environment,” said J. Michael Prince, president and CEO of USPA Global Licensing.

The stores offer a broad assortment of seasonal collections for men, women and children, ranging from the classic polo shirt to specialized denim, footwear, bags and accessories. In 2019, USPA also will launch a “high energy” store concept in several regions to showcase products while engaging consumers in the sport of polo in a new and more meaningful way, it said. The new concept’s inspiration comes from USPA’s Times Square store in New York, considered its most high-profile location globally.

“We are extremely excited about our new ‘high-energy’ store concept, which will be a crossroads where fashion and sport collide, while also enhancing the overall consumer experience through technology and social engagement,” Prince said. “We believe this new concept has the potential to be transformational.”