U.S. retail sales may have struggled to get off the ground in 2015 but next year those sales will reach $5 trillion—and still due in large part to brick-and-mortar traffic.
Retail sales in the States grew 3.3%, according to eMarketer estimates, and that growth is expected to pick up a touch to 3.5% in 2016.
“Despite steady growth of 3 percent, which puts the U.S. ahead of Canada’s rate of increase, the country’s retail market will lose share of the worldwide total over eMarketer’s forecast period as the retail sector in developing markets grows more quickly,” the digital marketing firm noted.
Total U.S. retail sales reached $4.785 trillion this year—more than one-fifth of the world’s retail sales.
Though e-commerce traffic sales are surging, the remote transactions only accounted for 7.1% of U.S. retail sales, according to eMarketer, meaning the vast majority of buys are still happening in stores.
This year, U.S. e-commerce sales lagged behind Western Europe, where 7.5% of retail sales were done online, and also followed behind Asia-Pacific where the number of e-sales are the world’s highest at 10.2%.
By 2019, however, eMarketer says close to 10 percent of U.S. retail sales will be made online.