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Vuori Activewear Steps Up to Go International

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Vuori, the purveyor of active and athletic clothing, is branching out into foreign territory. With help from a recent $400 million investment from SoftBank, the growing brand is expanding from its Southern California roots and headed overseas to new markets in France, Germany, England, Ireland, Holland, Australia and Canada. Until now, the built-for-an-active-lifestyle label, launched…

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