Walmart is the latest big-box retailer to join forces with HGTV designers for a licensed home goods collection. The company announced the launch of the Dave and Jenny Marrs Collection for Better Homes & Gardens, designed by the stars of HGTV’s “Fixer to Fabulous” and “Fixer to Fabulous: Welcome Inn.”
The collection includes 30 outdoor products such as planters, throw pillows, lanterns and solar lights, rugs, a teak dining table and a teak porch swing. The pieces were designed to capitalize on Dave’s master carpentry skills and Jenny’s design aesthetic, with neutral colors and handcrafted elements with natural wood and clay, chunky open weaves and antique brass. On their show, the couple works together on their show to renovate homes in their home state of Arkansas.
“Fans of Dave and Jenny Marrs love their livable, elevated style and will equally love the curated, ‘perfectly imperfect’ looks from their home collection – all at the great prices found at Walmart,” the company said in a statement.
Walmart joins a spate of low-price retailers recently launching home collections with television personalities. At Home has lines from HGTV alums Ty Pennington and Grace Mitchell, and HSN launched an outdoor line last year with Chris and Peyton Lambton, vets of “The Bachelorette” and “The Bachelor,” respectively. At the higher end of the spectrum, Anthropologie just launched a line with a popular interior designer and West Elm collaborated with a rising name in thoughtful textiles.