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Walmart Inks Partnership With Kidbox for Children’s Wear Subscriptions

Walmart Inc. is now offering customers a curated stylebox for kids through a new deal with Kidbox.

The partnership, a strategic first for Kidbox, will give customers an exclusive offering without the normal styling fee and the option to receive the box seasonally. The Kidbox offering will give parents access to more than 120 premium kids’ brands, including BCBG, Butter Super Soft, C&C California and Puma. Each box will feature four or five fashion items, at a cost of $48. That’s estimated to be about 50 percent off the suggested retail price for merchandise in the box, according to the companies.

The new offering, which was just made available Tuesday, requires parents to complete a short style quiz so each box can be tailored to a child’s preferences and lifestyle. Size options range from 0 to 14 for girls and 0 to 16 for boys. Parents can schedule delivery on demand or sign-up for automatic shipments of up to six boxes a year.

“Over the last year, we have significantly expanded our portfolio of kids’ fashion brands as part of our broader effort to establish as a destination for fashion,” Denise Incandela, head of fashion, Walmart U.S. eCommerce, said. “Our partnership with Kidbox enables us to round out our offering with additional national and premium kids’ brands.”

Miki Berardelli, Kidbox chief executive officer, said, “At Kidbox, we pride ourselves on understanding kids’ fashion preferences while also creating moments for them to learn about the importance of giving back. We look forward to bringing Kidbox to even more parents and kids, inspiring them to do good in their communities and amplifying the voices of our Kids board of directors, Little Leaders and Community Mom programs.”

For every Walmart Kidbox purchased, Kidbox will donate apparel for a child in need through its partnership with Delivering Good. Delivering Good is the charitable organization that distributes donated new merchandise including apparel, accessories, footwear and home furnishings to families in need. It was formed through the merger of Kids in Distressed Situations and Fashion Delivers, both of which were formed to assist families and kids facing poverty and disasters.

Kidbox, a venture capital-backed start-up led by Canvas Ventures, was founded by industry veteran Haim Dabah in 2016.