JD.com and Walmart have announced a new shopping festival and an extension of their strategic alliance. The two companies, which joined forces last year, will host the 8.8 omni-channel shopping event on August 8th. Additionally, they have devised ways to drive traffic online and in-store.
“Since forming our strategic partnership with JD.com in June of last year, we have continued to expand our omni-channel strategy to better serve customers and grow our business in China,” said Ben Hassing, senior vice president of Walmart China eCommerce and Technology. “Our ability to tap into JD.com’s advantages across logistics, big data, technology and customer service gives Walmart a huge advantage in reaching China’s rapidly expanding consumer class.”
The 8.8 festival, which falls on an auspicious date on the Chinese calendar, will bring savings across channels, a live stream from Walmart’s first U.S. store and the opportunity for shoppers to provide feedback on their shopping experiences. Already Walmart shoppers have had the opportunity to earn coupons for the shopping day with every store visit.
The companies are also introducing a new inventory integration strategy in six cities that will improve efficiency, optimize delivery routes and increase store turnover. The new joint supply chain and backend system will allow JD to determine whether to pull items for an order from its warehouse or a Walmart store.
To make shopping with the two companies more convenient, JD.com has set up a JD Home shop within a Walmart store in Shenzhen, which offers electronics. It has also established pick up locations at Walmart stores for customers who choose to click and collect.
These new services further extend both brands. Since teaming up, Walmart has launched five online stores on JD platforms. The Sam’s Club store on JD has reached 700,000 fans. Also, 134 stores are part of the JD Daojia platform, offering order delivery within an hour. Walmart sales on this platform have quadrupled from January through June.