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Walmart Has a Challenger to Prime—But Is it Too Little, Too Late?

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Walmart is taking a cue from Amazon’s playbook, developing its own response to the e-commerce giant’s popular Prime loyalty program. A Walmart spokesperson confirmed the Bentonville, Ark.-based retailer is building a membership program, as first reported by Recode. News of Walmart’s incursion into the members-only arena serves as “a testament to the effect Amazon Prime

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