Walmart is making its foray into resale with a new thredUP partnership.
Already available at walmart.com/thredup, customers can find nearly 750,000 pre-owned items across women’s and children’s apparel, accessories, footwear and handbags, thanks to the collaboration with the leading platform for resale fashion.
“There’s no one better at adapting to meet the evolving needs of its customers than Walmart. It’s true across every area of our business, including fashion,” Denise Incandela, head of fashion for Walmart U.S. eCommerce, wrote in a blog post Wednesday. “This partnership is our latest move to establish Walmart.com as a destination for fashion and offer customers the pre-owned items they might be looking for.”
Over the last few years, Walmart has added nearly 1,000 brands to its online fashion assortment, including Champion, Jordache and Levi Strauss, which adds to its private label brands Time and Tru, Terra & sky, Wonder National and George. The aim in teaming with thredUP, was to make its assortment even more compelling.
“It’s an incredible online assortment,” Incandela said. “The resale prices are outstanding, and we are thrilled to offer our Walmart customers the opportunity to reuse garments….Only pre-owned garments and shoes deemed ‘new’ or ‘like new’ by thredUP are available on Walmart.com. ‘Gently used’ accessories and handbags are also available.”
Walmart customers will also have the added benefit of the discounter’s free shipping on orders of $35 or more, as well as free returns to Walmart stores or thredUP, perks that Incandela boasted have not been available to thredUP customers before.
“From Calvin Klein and Nike to Coach and Michael Kors, this digital partnership enhances Walmart’s fashion offering with fresh brands at amazing prices that their customers will love,” Jenn Volk, thredUP’s director of product management said.
Resale has continued to rise in appeal with conscious consumers keen for unique finds with the added benefit giving existing goods new life. In line with that, traditional retailers have looked to thredUP to collaborate. Last year the resale platform, founded in 2009, partnered with Macy’s Inc. and J.C. Penney for consignment shop-in-shops in select stores.
“We know that customers, especially millennials, are interested in shopping resale clothing,” Incandela said. “In fact, according to thredUP’s upcoming 2020 Annual Resale Report, 70% of consumers have bought or are now willing to buy secondhand.”