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Could Livestream Shopping Finally Come of Age in 2021?

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Now that the coronavirus pandemic has accelerated the growth in online commerce, the livestream shopping movement popular in China and other parts of Asia might finally catch on fire in the U.S. and elsewhere. Coresight Research projects that livestreaming could become a $25 billion market in the U.S. by 2023. Livestreaming allows shoppers to buy…

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