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Walmart’s “Store Assistant” Gives Mobile App an In-Store Edge

Retailers have awakened to the need for their mobile apps to better aid in-store shoppers. At Shop.org last fall, both Kohl’s and DSW revealed plans to add wayfinding capabilities to their apps so that consumers can easily locate products of interest they specifically came to their location to find—instead of simply wandering aimlessly (or frustratedly)…

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