NRF Reveals What Will Get People Back to Shopping Centers

WD Partners food hall shopping center — CREDIT: Shutterstock

The mall is not dead—to the contrary, it’s merely outlived its usefulness to a modern breed of digital consumer. WD Partners polled 4,000 consumers—split into younger “digital natives” and older “digital immigrants” to find out what kinds of amenities would entice them to return to shopping malls and reverse a trend that’s seen footfall plummet…

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