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Color-Soaked Collab Lands at West Elm

Home goods retailer West Elm announced a new collaboration with Bolé Road Textiles to produce a line of rugs and indoor/outdoor pillows.

The collection features bold colors and lively patterns reflecting traditional Ethiopian handwoven craftsmanship with modern design. Ethiopian-born Hana Getachew, who owns Bolé Road Textiles, sought to marry the aesthetic of her birth country with the modern sensibility she taps into as an interior designer.

“The concept for this collection was Pan-African coast, I pulled inspiration from coastal towns like Dakar and Accra, as well as African designers I admire,” said designer and founder of Bolé Road Textiles, Hana Getachew. “I looked to several forms of weaving craft, including Ethiopian textiles, then layered color, pattern and texture together to capture the vibrant spirit.”

Textiles in the collection are hand-spun, dyed and woven by artisans in Ethiopia, incorporating a meticulous attention to detail that means some of the designs take up to two days to weave.

“This collaboration means that homes around the country will have Ethiopian-made pieces in them,” Getachew said. “It’s why I do what I do—to share Ethiopian artistry and craft with the world.”

The partnership is the latest of several initiatives by West Elm’s parent company Williams-Sonoma Inc. to increase representation in the makers of its products. Earlier this year, Williams-Sonoma Inc. announced a major initiative with the nonprofit Nest to source $50 million in ethically handcrafted products across its brands. And sister company Pottery Barn recently partnered with Brooklyn-based Black Artists + Designers Guild for a collection.

Bolé Road Textiles x West Elm
Bolé Road Textiles x West Elm Courtesy

The Bolé Road Textiles x West Elm collection retails for $50-$945 and is available now on the store’s website.

Many brands turn to special collaborations as a way to drum up excitement. J.Crew just released a print-heavy line with Liberty of London for its inaugural stab at home goods. Pottery Barn’s youth-oriented brands have turned to Tracy Reese‘s star power along with the indelible allure of Legos.