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How to Court Consumers Grappling with ‘Quarantine Paradox’ and ‘Social Jet Lag’

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Though the pandemic may be as deadly as it has ever been, hopes of a successful vaccine rollout have businesses looking to the future. To help retailers understand the factors likely to shape the post-Covid period, WGSN’s director of insight Andrea Bell outlined Tuesday some of the top-line trends the forecaster is seeing. Speaking in…

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