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Will Gen Z Pay Extra for Goods That are Locally Sourced and Sustainable?

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Gen Z’s desire for health and wellness—and a willingness to pay for it—is changing the retail landscape. A report from A.T. Kearney on “How Gen Z’s Concern With Emotional Health Fuels Retail Growth and Failure” surveyed 1,500 U.S. and Canadian consumers across four generations to explore how the cohort’s self-reported heightened anxiety from news and…

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