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Wilson Makes a Play for Premium Sportswear

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Wilson Sporting Goods Company is intertwined in pop culture thanks to a famous cinematic volleyball, and has been a mainstay for more than 100 years in large part due to its signature name stamped on game balls and equipment across a variety of sports. But even classic brands know they have to bring something new…

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