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How Wone Takes the Road Less Traveled in Delivering Mindful Luxury Activewear

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In a world where seemingly every startup lives for venture funding, unicorn valuations and sky’s-the-limit growth, Kristin Hildebrand wants her new luxury athleticwear label Wone to be the antithesis of, in a sense, DTC brands gone wild. Wone—pronounced “won”—is nothing if not mindfulness in product form, though the $320 pricetag for its classic black leggings…

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