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As Customer Journey Leans Digital, Amazon Becomes Unlikely Source of Inspiration

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

With shoppers having unprecedented access to their favorite retailers across different touch points, the customer journey as we know it is no longer linear. Online shoppers have the opportunity to start their search via an e-commerce site, a social network or a search engine, with 63 percent of shoppers starting their search on Amazon, according…

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