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As Customer Journey Leans Digital, Amazon Becomes Unlikely Source of Inspiration

Join Isko and Rivet magazine on June 3 at 11 am ET for REFASHIONED, a roundtable discussion on the denim industry’s new normal, from concept to consumer.

With shoppers having unprecedented access to their favorite retailers across different touch points, the customer journey as we know it is no longer linear. Online shoppers have the opportunity to start their search via an e-commerce site, a social network or a search engine, with 63 percent of shoppers starting their search on Amazon, according…

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